Compelled to create an agency and a working environment where relationships mattered, Richard Bressler launched his advertising and public relations firm on January 1, 1990. With a handful of clients, Bressler immediately set the standard for positioning itself apart from other agencies. Building strong relationships became the Bressler mantra - then and now, we know the key to success is built upon relationships.
Our first major client initiative was an American Express and AARP travel program, specifically designed to promote tours for seniors. Tours were designed in consideration of seniors' comfort, i.e. no walking tours in the heat of the day or on cobblestone streets. It was a unique and sensitive campaign that targeted an under-served and overlooked market. The campaign's success put us on the map.
Within two years, we landed Parkway Medical Center where we produced a TV, print, outdoor and radio campaign. Soon, we were established as an agency with a national presence in the hospital industry. Now, 15 plus years later, we have worked with over 35 hospital organizations to:
- Re-brand their image
- Introduce new service lines
- Conduct community outreach
- Launch recruitment campaigns
Not only are building relationships with our clients important, but we also believe in carrying this goal out to the community. Bressler has been involved in many charities and foundation work throughout the years. We co-founded the Keren Or High School, a one-of-a-kind Jewish high school for students who learn differently. We are also active in the Boys and Girls Club of Metro Atlanta and contribute pro-bono services to Camp Sunshine and The Brain Tumor Foundation for Children.
Although, we have worked extensively in the healthcare environment, our team has worked in several different industries including B2B and B2C. Given the competitive landscape and the many brands struggling for market share, we understand that it's important to truly understand your mission and goals, regardless of the industry. We believe the best way to accomplish your objectives is by getting to know you, listening intently to your needs and in the end, earning your trust. We will continue to conduct business as we did from the start - building credible relationships with our clients.