Bressler Advertising and Public Relations offers services in the following areas:

  • Account Service
  • Advertising
  • Art Direction
  • Brand Planning and Positioning
  • Broadcast Production Management
  • Copywriting
  • Creative Development
  • Event Planning
  • Fundraising
  • Graphic Design
  • Market Research
  • Media Buying
  • Media Planning
  • Media Relations
  • Photography
  • Printing
  • Public Relations
  • Research Analysis
  • Strategic Planning
  • TV Production
  • Website Development

The Process

Challenge Review

Our process commences with a Challenge Review that determines what challenges and concerns lie before you specifically. We address questions such as:

  • Where do you net out in terms of brand recognition?
  • How important is it to drive traffic?
  • Is there a need to overcome any current negative perceptions?

Research

Qualitative and quantitative research is critical to understanding your audience. We will eliminate redundant efforts by examining all available existing research and look for patterns in awareness, preference, and satisfaction.

SWOT Analysis

We conduct a thorough analysis of the strengths, weaknesses, opportunities and threats facing you. The SWOT analysis encapsulates the current environment you are operating in and allows us to provide you a better grasp of your situation.

Marketing Plan

We develop a strategic marketing plan that identifies your target audience and demographics, primary market, marketing strategies, objectives, and methodologies.

Plan Review

Our process is not insular; we bring the entire Bressler team together to review the marketing plan and research. We include you in this discussion, ensuring that our objectives and goals are well aligned prior to continuation of any work.

Implementation

Once approved, our team creates and implements the following:

  • Media Plan and Branding Platform
  • Creative Brief
  • PR Strategy

Follow-Up

We believe that follow-up is critical to the project’s success. Our account team is there to guarantee that everything runs smoothly and on time.

Tracking

We believe that tracking is a necessary final step to evaluate the effectiveness of the effort. We have tracked awareness levels, preference increases, number of calls/inquiries and actual volume. Tracking is extremely important as we hold ourselves accountable for efforts on our client’s behalf.