Items tagged with 'marketing'

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Case Studies

Introduce New Service Line (Heart) - Detar Healthcare System

For over seven decades, DeTar Hospital has been the Victoria, Texas region’s leader in health care. They provide services in 10 locations to over 22,500 people a month. Their competitor, Citizens Hospital, had been earning a reputation as the “Heart Hospital” for a number of ...

Tagged: healthcare, marketing, detar, heart, victoria


Work

Diagnosing Chest Pain: An aggressive campaign, “Go now, know now” utilized a combination of back-to-back: 15 TV spots, one: 30 TV commercial, newspaper ads and outdoor boards. The campaign urged people to go to DeTar’s ER to confirm whether their chest pain was “indigestion or a heart attack.” It further insisted people get to their doctor’s office for the “DeTar Heart Test” which assessed their risk of getting heart disease. This campaign showcased DeTar’s cardiologists, cardiovascular surgeons, surgery team and hospital as a place with “world-class doctors in a world-class facility.” It also continued to highlight the benefits of having experienced doctors and the best of care a “heart beat from home.”