Media Relations - Ochsner Clinic Foundation
The Ochsner Clinic Foundation, a nationally recognized leader in patient care and medical research, commissioned Bressler Advertising to develop and implement a six-month public relations campaign in January 2002. The main goal of the campaign was to raise awareness of the institution both nationally and regionally. Other objectives included:
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New Image - St. Mary's Medical Center
How to communicate that St. Mary's Medical Center has had a long history of compassionate and successful cancer care- especially after the competing hospital stated that their thirty-three million dollar expansion would allow local resident to FINALLY stay in the market for quality care.
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Introduce New Service Line (Heart) - Detar Healthcare System
For over seven decades, DeTar Hospital has been the Victoria, Texas region's leader in health care. They provide services in 10 locations to over 22,500 people a month. Their competitor, Citizens Hospital, had been earning a reputation as the "Heart Hospital" for a number of years. If patients weren't going to Citizens, they usually made a two-h...
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