Is Your Web Site Converting Visitors Into Leads?
Posted on Aug 12, 2008 by Natalie Glenn Plexus Web Creations
I've been reading up on lead conversion - the percentage of Web site visitors that end up reaching the given goal on your Web site. It could include anything from completing a contact form, requesting more information, signing up for your newsletter, making a purchase, etc.
Lead generation is critical to the overall success of your site because it determines whether or not you have...
Tagged: lead generation, web site traffic, web marketing, internet marketing, goals, seo
News of Knol: What it is and how to use it
Posted on Aug 13, 2008 by Kelly Jones Plexus Web Creations
Google has recently released a new product coined Knol - a unit of knowledge. Knol is opened to everyone. Knol is a Google Product similar to Wikipedia. Google describes Knol as "authoritative articles about specific topics, written by people who know about those subjects."
The difference between Knol and Wikipedia is that the author's name is pu...
Tagged: knol, competition for wikipedia, search engine optimization, search engine optimization consultant
Market yourself on the Search Engines
Posted on Jul 2, 2008 by Stephanie Sharp of Plexus Web Creations
Not every company needs to hire a search engine optimization specialist. Chances are if you have a well seasoned and mature domain, a good number of other industry relevant and reputable sites linking to your site, frequently changing content, and competitive number of pages in your site, you are probably just a few tweaks away from being able to achieve some reasonable goals.
If you...
Tagged: seo, search engine optimization, search engine marketing, keyword research, keyword writing, keyword density