Blog Posts by Natalie Glenn Plexus Web Creations

Is Your Web Site Converting Visitors Into Leads?

I’ve been reading up on lead conversion – the percentage of Web site visitors that end up reaching the given goal on your Web site. It could include anything from completing a contact form, requesting more information, signing up for your newsletter, making a purchase, etc.

Lead generation is critical to the overall success of your site because it determines whether or not you have captured a visitor. It is the difference...